Sponsorship Opportunities

Eastern States Exposition’s annual fair, The Big E, attracts more than 1.5 million visitors, and in 2023, recorded five daily attendance records.

Each year, visitors from all corners of the nation and beyond, enjoy the attractions, concerts, foods, agriculture, --- and more ----‘

The Big E is where memories are made – meetings, family outings, weddings, a ride on a Mardi Gras float – you name it, everyone has a memory of their visit to the Fair. In our 108^th year, the tradition of the Fair will continue for what we hope will be our biggest year on record. You can be part of those memories and traditions by becoming a sponsor of The Big E, Sept. 13-29.

The Big E is Your Best Value!

Eastern States Exposition is proud to be a preferred destination alongside these iconic venues; we value our dedicated fairgoers, unwavering sponsors and committed staff members that help to make The Big E the best fair ever!

Six Flags New England Six Flags New England has 1.6 million visitors in 7 months. The 2023 Big E’s 17-day attendance is 87.5% of Six Flags 7-month total attendance.

MassMutual Center MassMutual Center has 371.9K visitors in 7 months which is equivalent to 26.5% of 2023 Big E’s total attendance.

Gillette Stadium Gillette Stadium has 2 million visitors in 7 months. The 2023 Big E’s 17-Day attendance is 70% of Gillette Stadium's 7-month total attendance.

To talk in more detail about what an official sponsor of The Big E could look like for you, please give us a call at 413-205-5017 or email us at sponsorship@TheBigE.com

Become A Sponsor

No matter what your corporate goal may be, we are here to assist your company in making the most out of your sponsorship experience. Whether it be increasing corporate visibility, enhancing brand awareness, or launching a new product, The Big E is the ideal platform to promote your company with unique on-site branding and exposure through face-to-face interaction and activation over the course of 17 days.

About The Big E

Experiential Marketing Application

Your Sponsorship Supports Agriculture & Education

Eastern States Exposition's Corporate Mission Statement:

Eastern States Exposition is a not-for-profit corporation committed to excellence in providing year-round opportunities for the development and promotion of agriculture, education, industry and family entertainment while preserving our New England heritage.