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Sponsorship Opportunities


Eastern States Exposition’s annual fair, The Big E, continually attracts more than 1.5 million visitors, and in 2019, recorded its largest attendance to date – 1,629,527 million during the 17-day event.

Each year, visitors from all corners of the nation and beyond, enjoy the attractions, concerts, foods, agriculture, --- and more ----‘

The Big E is where memories are made – meetings, family outings, weddings, a ride on a Mardi Gras float – you name it, everyone has a memory of their visit to the Fair.

In our 105th year, the tradition of the Best. Fair. Ever. will continue for what we hope will be our biggest year on record.

You can be part of those memories and traditions. Become a sponsor of the 2021 Big E, Sept. 17–Oct. 3.


The Big E is Your Best Value!

1,629,527 fairgoers is a big number! Here’s how that compares to yearly statistics of other major locations and events.
Eastern States Exposition is proud to be a preferred destination alongside these iconic venues; we value our dedicated fairgoers, unwavering sponsors and committed staff members that help to make The Big E,
THE. BEST. FAIR. EVER.
Support for The Big E comes in a variety of shapes and sizes. Your sponsorship will help support Eastern States Exposition's mission.

ESE Mission Statement
We are a not-for-profit corporation committed to excellence in providing year-round opportunities for the development and promotion of agriculture, education, industry and family entertainment while preserving our New England heritage.

No matter what your corporate goal may be, we are here to assist your company in making the most out of your sponsorship experience. Whether it be increasing corporate visibility, enhancing brand awareness, or launching a new product, The Big E is the ideal platform to promote your company with unique on-site branding and exposure through face-to-face interaction and activation over the course of 17 days.

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2020 brought all of us extraordinary challenges. Still, The Big E remains America’s Premier Exposition, North America’s fifth largest fair and the largest event of its kind on the Eastern seaboard. We anticipate that the 2021 Big E will be nothing short of extraordinary. Allow our dedicated Sales department to maximize your sponsorship dollars and provide you with a unique experience.


Become a Sponsor

For more information about becoming a sponsor, contact, Jill Larsen at sponsorship@thebige.com

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