Maxwell H. Finnance is a craft beer industry education and training leader with extensive experience developing sales, onboarding, and sensory education programs for large-scale brewing organizations. He served as Senior Manager of Education & Training at Artisanal Brewing Ventures, where he built company-wide training systems for sales teams, brewing staff, and cross-functional departments, and helped lead innovation efforts that brought 25+ beers from concept to production. He also developed and facilitated comprehensive sensory panels for Sixpoint Brewery, strengthening product evaluation and interdepartmental collaboration across multiple facilities.
In addition, he is a longtime Brewers Association mentor, supporting professional development for emerging industry professionals in beer, cider, and brewing careers. He holds top-tier credentials including Master Cicerone®, Master Beer Judge (BJCP) with cider and mead endorsements, and Certified Pommelier, and has served as a judge at major international competitions such as the Great American Beer Festival, World Beer Cup, and GLINTCAP.