Sign up for email updates from The Big E

Home > Competitions > Food & Beverage > Wine Competition

Wine Competition

Participation in the Wine and Cheese Barn during The Big E.

• Wine and Cheese Barn participants are able to sell and promote their wines with one-on-one direct sales.

• Daily slots are allocated. Vintners requests are met to the best of our ability. A maximum of 5 slots are given daily. Each vintner will offer tastings for the days that they are in the Barn. They should sample wines that are available for sale. However, the opportunity is available for a vintner to seek public opinion on experimental wines.

• All wine is shelved and offered for sale the entire 17 days of the Fair. It is suggested that a minimum of 10 cases be in inventory.

• All participants are encouraged to make promotional material available at all times.

• This unique facility, along with administrative and sales support is funded by support from Eastern States Exposition along with commissions from wine sales. The facility is supervised by a top retail consultant and the Agriculture staff of the Exposition.

We handle the sales.You handle the wine.

Here is your chance to join us in the new adventure! All wineries entering 2 or more wines will be able to sign up for a day to sell wines in the Barn for the day. Eastern States Exposition takes care of all the busy work, we will maintain your inventory, set up your display in the shop, and ring up all your sales for the day! Wineries will be expected to pour, sample and build relationships with our patrons.

Upon receipt of your entry, a packet of information regarding this exciting new opportunity will be emailed to you. This will include a sign up form and all the additional information you need! Opportunity may be contingent on your eligibility to transport wine into Massachusetts.

Contact Us! If you have questions please email us at or call us at (413) 205-5011.
Our Proud Sponsors
Facebook Twitter Youtube Instagram
Back to
Buy Tickets